Operation FINALLY HOME builds custom homes for disabled veterans. When they partnered with Sword & Plough, our creative team made press collateral to support our in-house public relations department.
Sword & Plough donated proceeds from rucksack sales to Operation FINALLY HOME. The campaign launched on Veteran’s Day and the rucksack sold out within hours. Our client received $175k in funds and 88 million media impressions from this campaign alone.
The campaign won three Parthenon Awards and a National Bulldog Award.
Meghan Creates 