ChooseATL is a division of the Metro Atlanta Chamber of Commerce (MAC) and focuses on attracting young talent to Atlanta. When they wanted to redesign their website and overhaul the messaging for Gen Z, I immediately downloaded TikTok and then we got to work.
Role: Associate Creative Director, Copy
Responsibilities:
- Tone of voice development
- Content audit
- Content production plan
- Copy direction
- Overseeing senior copywriters
- Copywriting for hero pages + dual-state homepage concept
Check out the media coverage about the messaging on Fox5.
Meghan Creates 